I created the core messaging and later product managed Spaces, solving the challenge of building a search experience that was both intuitive for renters and seamless for property marketing teams to implement.

I created the strategic messaging framework for Asset Intelligence, solving the challenge of making a complex business intelligence platform intuitive and compelling across multiple property management audiences.

I developed the core messaging strategy for SightMap, transforming a complex PropTech product into a clear, compelling story for multiple audiences.

I repositioned TouchTour by solving the challenge of unifying its dual value proposition — turning a complex leasing and staffing tool into a clear, compelling solution for both renters and onsite teams.