SightMap: Messaging a Personalized, Unit-Level Apartment Search Experience
For SightMap, I created a comprehensive messaging framework that simplified a highly complex, multi-stakeholder product into clear, modular narratives tailored for renters, leasing teams, and marketing directors. SightMap’s unique value — allowing renters to search and select specific units based on hyper-detailed criteria like proximity to amenities and move-in dates — required careful positioning to avoid overwhelming audiences. I solved this by building distinct brand pillars, crafting targeted value propositions, and integrating real-world use cases to humanize the technology. The result was a strategic foundation that made SightMap’s benefits immediately tangible, enabling faster adoption, better client communication, and stronger market differentiation.
