Product Launch Email for SightMap 3D & ILS Integration
For the rollout of SightMap’s 360° 3D and satellite view feature, I created a high-conversion announcement email that positioned the release as our most impactful upgrade yet. I strategically led the messaging to emphasize immersive, neighborhood-level search as a competitive differentiator for leasing teams, while clearly guiding recipients toward adding Homefront to their SightMap. I also introduced a secondary CTA encouraging users to integrate their portfolio with ILS listings—a growing area of demand. This dual-priority email blended visual storytelling, product education, and urgency to drive both feature adoption and partner activation across platforms.
