TouchTour Flex for Senior Living: Differentiating a Product for a Specialized Market
For TouchTour Flex for Senior Living, I created specialized sales enablement materials that clearly positioned the product as a distinct solution within the TouchTour ecosystem. The challenge was differentiating the new version without making it seem like a basic copy of TouchTour Flex — it needed to feel purpose-built for senior living communities while still being recognizable within the larger product family. I solved this by strategically highlighting new features — such as pricing plan comparisons, Hold/Sold boards, and community insights — and framing them around personalized decision-making for residents and simplified selling for sales counselors. This work equipped the sales team with sharper, audience-specific messaging that increased product adoption, sped up sales conversations, and strengthened TouchTour’s brand presence in a growing market segment.
