Product Manager | UX-Driven SaaS Strategist | Cross-Functional Builder

Product leader with a track record of scaling custom solutions into standardized products used across multi-client portfolios. I blend research, storytelling, and cross-functional execution to build scalable features aligned with real user behavior and business needs.

CORE COMPETENCIES

  • Product Strategy: Roadmapping, User Story Development, Product-Market Fit Analysis

  • User Research: Beta Testing Programs, Client Feedback Synthesis, Persona Development

  • Cross-Functional Leadership: Engineering Collaboration, Executive Communication, Internal Rollouts

EXPERIENCE

Associate Product Manager | Engrain – Denver, CO | Jan 2024 – Present

  • Own full product strategy and roadmap for a unit-level plugin, scaling it from a bespoke solution into a standardized SaaS product now deployed across multiple portfolios

  • Defined requirements and collaborated with engineering, QA, design, and C-Suite stakeholders to align delivery with technical feasibility and business goals

  • Synthesized beta feedback into roadmap pivots that improved time-to-value and client satisfaction

  • Led rollout process improvements that reduced deployment friction and decreased launch timelines by 40%

Key Wins:

  • Enabled 4x faster onboarding through product standardization

  • Created executive-facing docs now used across quarterly roadmap planning

  • Resolved complex caching and CRON execution issues across client infrastructure, reducing data discrepancies and aligning cross-functional teams on a long-term fix

Product Operations Manager | Engrain – Denver, CO | May 2023 – Dec 2023

  • Conducted user interviews and experience audits that shaped feature prioritization and roadmap structure

  • Built documentation systems and wrote exec-facing research briefs to inform roadmap tradeoffs

  • Launched a user community platform with integrated help content and feedback flows

Product Marketing Manager | Engrain – Denver, CO | Mar 2022 – May 2023

  • Developed GTM playbooks and positioning for SaaS products across 36 buyer personas

  • Built rebranded website and sales toolkit in collaboration with design, copy, and product teams

  • Executed product launches and built user education content to drive feature adoption

Contract: Product Marketing Manager | Vantyr Security – Vancouver, BC | Oct 2021 – Feb 2022

  • Created B2B marketing strategy that increased acquisition by 30%

  • Ran multi-channel campaigns aligned with product milestones

Creative Strategist & Writer | Freelance | 2018–2021

  • Produced branded content and managed social strategies for lifestyle and tech brands

  • Supported pitch development and editorial storytelling for magazines and creative projects

EDUCATION Simon Fraser University – B.A. in English & History
Sciences Po, Paris – International Exchange (Political Science)

CERTIFICATIONS

  • Product Marketing – Product Marketing Alliance

  • UX Design – BrainStation & CareerFoundry

  • Marketing Management – BCIT

  • Advanced Google Analytics, Google Ads