SightMap Metrics API

For the SightMap Metrics API, I wrote technical documentation that translated a complex integration process into a clear, step-by-step guide for both technical and non-technical audiences. The key challenge was ensuring the guide was accessible enough for marketing teams with limited development resources, while still being robust and flexible for engineering teams needing custom tracking. I solved this by providing two sandbox examples, outlining customizable event parameters, and designing the guide to be modular — allowing users to choose their tracking objectives and level of complexity. This work made it easier for clients to integrate SightMap analytics into their marketing stacks, accelerating adoption and improving data-driven decision-making across property portfolios.

See example here